In the ongoing election campaign, the BJP has set the tone with two powerful slogans that have become central to their message. The first, “Bantoge to Katoge” (If you divide, you will face the consequences), was introduced by Uttar Pradesh CM Yogi Adityanath, emphasizing unity as a key theme. The second slogan, “Ek Rahenge to Safe Rahenge” (Stay united, stay safe), recently introduced by Prime Minister Narendra Modi, has intensified the sense of unease within the opposition. This slogan aims to portray unity as essential for safety and stability, further consolidating the BJP’s position. In line with these slogans, the BJP has launched a new advertisement that reinforces the idea of safety through unity, framing it as crucial for the nation’s future. This messaging focuses on the perceived dangers of division and seeks to rally voters around the BJP’s vision of a strong, united India. The campaign is strategically leveraging these slogans to sway public opinion and highlight the contrasting political ideologies, with an emphasis on national security and cohesion. As a result, the opposition’s discomfort with these potent political messages has become evident.